Friday, March 14, 2014


Robert Heinecken (1931 -2006) was an American artist/photographer whose passion in life was making art and teaching.  He was instrumental in getting UCLA's photography program started in the early 1960's and was also a professor there for a number of years.

He was a self-described "para-photographer", explaining that his work was outside the bounds of what is considered traditional photography.  He derived inspiration from books, television, pornography, magazine photos, and common consumer items, using them to investigate the portrayal of every day life by mass media.  Heinecken also liked to explore the relationship between reality and the world "manufactured" by media.  Contradiction and inequality intrigued him and was apparent in his humorous and provocative displays of societal attitude towards gender, sex, and violence.

Over 150 works comprise this exhibition, a number of them never before seen here.  To quote Heinecken,  "There is a vast difference between taking a picture and making a photograph".  It will be seen in this exhibit.  OBJECT MATTER by Robert Heinecken  runs March 15 thru September 7, 2014, at MoMA, NY.

Image above, "Are You Rea #1",  1964-68 lithograph,  10 13/16 x 7 7/8". By Robert Heinecken.

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